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Van de Ven, Niels, Marcel Zeelenberg, and Rik Pieters (2009), "Leveling…
来源:Warren, Caleb, and Margaret C. Campbell (2014), "What Makes Things Cool? How Autonomy Influences Perceived Coolness," Journal of Consumer Research, 41 (2), 543- 63.
本文主要研究了消费者为什么会认为某些品牌或人很酷。研究通过一系列…